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Value retention and desirability of sought-after Audi premium subcompact secure success in magazine’s new award category

According to the experts at Motor Trader the copper-bottomed choice in the current used car market is the Audi A1 premium subcompact hatchback, winner of the magazine’s first ever Used Car of the Year Award.

Presented this week at London’s Grosvenor House Hotel, the award is a new category added this year to the annual Motor Trader Awards, and all used cars on sale in 2012 were eligible for it. The magazine invited key stakeholders, including trade guides, auction houses and retailers, to nominate the cars that had impressed them most based on key criteria such as customer desirability and residual value performance. These nominations were then condensed into a shortlist from which the judges were asked to vote for an overall winner.

Commenting on the award, Motor Trader Editor Curtis Hutchinson said: “The A1 gave dealers an all-new entry model to pitch into the premium compact hatchback sector – it opened up a whole new customer base for Audi and proved to be an immediate success. The fact that it demands no compromises on quality versus the bigger Audis has worked in favour of its residuals, meaning that its desirability on the used market has since proved to be every bit as strong. It’s a highly coveted car and a very worthy winner of our first used award.”

Richard Starkey, Used Car Development Manager for Audi UK, added: “We’re really pleased with how the A1 is performing – the market really has embraced it as a fully-fledged Audi in condensed form, and that’s reflected in its residuals, in the level of new and used demand and in very encouraging awards like this.”

The Audi A1 is available in three-door and five-door Sportback forms priced from £13,790 OTR to £22,340 OTR. Engine highlights include the 105PS 1.6 TDI, which gives 74.3mpg capability with 99g/km CO2 output, and the 140PS 1.4 TFSI with Cylinder-on-Demand technology, offering up to 60.1mpg with 109g/km.

Article source: www.audi.co.uk

Gwyneth Paltrow personalises new Audi supercar to raise money for Elton John AIDS Foundation.

Audi RS 6 Avant sells for £120,000 at charity auction

Proceeds go entirely to support Elton John AIDS Foundation

A unique RS 6 Avant with a personalised interior autographed by the Oscar-winning actress Gwyneth Paltrow has sold at auction for £120,000 at the annual Elton John White Tie & Tiara Ball, held at the home of the singer / songwriter and his partner David Furnish. Every penny from the auction of the Audi supercar will go to support the work of the Elton John AIDS Foundation.

An impressive net total of £3m was raised by the Ball. Guests were invited to bid for the various lots, which included the one-off RS 6 Avant complete with a Lunar Silver leather interior immortalised by Paltrow's signature. The formidable super Avant is currently the most potent Audi available, producing 560PS and 700 Nm, a 0-62mph sprint time of just 3.9 seconds, and a top speed limited to 155mph, which can be raised upon request to 189mph.

Paltrow - who drives an Audi both in character as Pepper Potts in the Iron Man action series, and in real life on the roads of London and Los Angeles - put her stamp on the car earlier in the month by signing it at the model's launch at Audi City in Piccadilly, London. It had been the very first RS 6 Avant to arrive in the UK, ahead of general deliveries in August.

Stars at the White Tie & Tiara Ball included Coldplay, Uma Thurman, Freida Pinto, Elizabeth Hurley and David Walliams. "Audi is delighted to donate the unique RS 6 Avant for the equally unique White Tie & Tiara Ball. We are thrilled at the benefit it will give to Sir Elton's AIDS Foundation, which does such outstanding charity work, and very proud to be continued sponsors of the Ball," says Jon Zammett, Head for PR for Audi UK.

Sir Elton John adds: "I would like to extend my thanks to Audi for supporting the Elton John White Tie & Tiara Ball for the last 11 years, and for its generosity to the evening's fundraising."

The Elton John AIDS Foundation supports thousands of men, women and children with life-saving medicines, as well as offering information, nutrition, education, shelter and support. The Ball will help raise crucial funds to assist the Foundation in its ongoing battle against AIDS. The 2013 White Tie and Tiara Ball was the 15th ball in the event's history.

Article source: www.audi.co.uk

Audi Complete delivers peace of mind motoring. We developed your individual plan to take complete care of your car throughout the first three years of ownership.

It is a convenient way to ensure your car stays in the best condition and is carefully looked after by our trained technicians who work to an agreed set of service standards using Audi Genuine Parts.

We have tailored your individual plan to meet your needs so you enjoy owning your Audi with the assurance that we will personally take care of your car for you.

Flexible and transferable

Audi Complete is flexible and can transfer with your car to a new owner if you sell your car during the contract term. The fully documented Audi service history you receive with your plan makes your car even more desirable if you choose to part exchange or sell it.

Here to help you

We’re here to help you if you have any questions. Please contact your local Audi Centre or our Customer Service Centre on 0870 01 02 007.

Article source: www.audi.co.uk

The multiple award winning Audi A4 was first launched in 1996 and is Audi’s compact executive car. Available in a large number of bodystyles, including Saloon, Avant, Cabriolet, the four-wheel-drive allroad quattro and the impressive 4.2 litre V8 RS 4.

The new generation A4 family entered showrooms in early 2012 and has been enhanced by significantly improved levels of CO2 emissions plus increased power and torque.

The previous A4 Saloon and Avant models were introduced in 2008, with the potent supercharged S4 added in 2009 and followed by the ‘go anywhere’ A4 allroad quattro in 2010. With its innovative fuel saving technologies, including recuperation and Start-Stop (on selected models) every A4 was efficient as it is powerful.

Prior to this, the 2004 model launch was marked out by the introduction of the single frame grill, distinguishing it from earlier models. A range of new engine technologies were also introduced at the time, including the 2.0 TFSI turbocharged and 3.2FSI V6 petrol engines and the powerful 3.0TDI V6 diesel engine.

The formidable RS 4, featuring a motorsport developed 4.2 litre V8 engine, was launched shortly after and offered in Saloon, Avant and Cabriolet bodystyles - a true performance car. With its wide range of bodystyles, engines, transmissions and the option of quattro permanent four wheel drive the Audi A4 offers something for everyone.

Article source: www.audi.co.uk

Offer details

10,000 miles per annum, 3-year contract hire, example:

35 monthly rentals of	£239.00 (plus VAT)
Initial deposit	£1,434 (plus VAT)
Excess mileage	6p per mile (plus VAT)

Business users only: Further charges may be payable when vehicle is returned. Indemnities may be required. Subject to status. Available to over 18s from participating Centres only for vehicles ordered before 30th June 2013 and delivered by 30th September 2013 (subject to availability). Offer may be varied or withdrawn at any time. Specification correct at time of publication. Prices quoted and examples shown are correct at time of publication (April 2013) and do not take into account any variation to government taxes or charges arising after the date of publication. Terms and conditions apply. Audi Finance, Freepost Audi Finance.

Article source: www.audi.co.uk

Flexible and transferable

Here to help you

10,000 miles per annum, 3-year contract hire, example:

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