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  • Dynamic coupe with powerful plug-in hybrid drive
  • Prof. Dr. Ulrich Hackenberg, Member of the Board of AUDI AG, Technical Development: “This show car embodies our engineering competence and shows cutting-edge electronic features such as high-performance laser-light headlights.”

Ingolstadt/Las Vegas, January 3, 2014 – Dynamic design, immense power and new electronic features: Audi is presenting a fascinating technology concept car at the Consumer Electronics Show (CES) from January 6 to 10, 2014 in Las Vegas, USA. The Audi Sport quattro laserlight concept is reminiscent of the classic Sport quattro of 1983 while pointing towards the future – with the latest of the brand's technologies in plug-in hybrid drives, user control and display interfaces and lighting technology.

The coupe, a new evolutionary stage of the Sport quattro concept, painted in the colour Plasma Red, combines the power of the historic Sport quattro with emotional elegance. Its body is tautly set over its large wheels. The overhangs are short, and the car's proportions show an athletic balance. With a wheelbase of 2,784 mm, it is 4,602 mm long. At a width of 1,964 mm, the two-door model is very wide, and it is just 1,386 mm tall, which is exceptionally low.

In the dual headlights, a typical quattro feature, Audi is demonstrating the future of lighting technology by combining MatrixBeam LED and laser light technologies. Two low-profile trapezoidal elements are visible within the headlights – the outer one generates the low beam light using MatrixBeam LEDs and an aperture mask, while the inner element produces laser light for high-beam functionality.

The powerful laser diodes are significantly smaller than LED diodes; they are only a few microns in diameter. Illuminating the road for a distance of nearly 500 metres, the laser high-beam light has approximately twice the lighting range and three times the luminosity of LED high beam lights. In this future technology, Audi is once again demonstrating its leadership role in automotive lighting technology with a system that will also be used on the race track in the 2014 R18 e-tron quattro.

"The new show car demonstrates technical ‘Vorsprung’ on many levels,” says Prof. Dr. Ulrich Hackenberg. “On-board this car we have e-tron technology with 700 PS of power and 113mpg fuel economy; laser headlights that leave all previous systems in the dark with its higher performance as well as new display and operating systems with cutting-edge electronic performance. We are showing the future of Audi here."

The angular, swept-back C pillars of the Audi Sport quattro laserlight concept car and the blisters above the wings are other design elements reminiscent of the classic Sport quattro. The broad shoulders of the body were reinterpreted and intensively sculpted to convey even greater dynamism. Throughout the car, sharp contours frame muscular surfaces – the interplay between convex and concave curvatures defines the athletic character of the coupe.

The hexagonal single-frame grille also offers an outlook on future design of the performance-focused production models. The lower section is nearly vertical, while the upper follows the contour of the bonnet; the screen insert is a typical solution from car racing. The low grille emphasises the show car's width. Two large, vertical blades divide each of the large air inlets; their form is repeated in the creases of the bonnet. The splitter, which is made of carbon fibre reinforced polymer (CFRP), is shifted far to the front, as on a race car.

The combination of a swept-back glass cabin and broad shoulders defines the proportions at the rear. Another defining element at the rear of the show car is the CFRP diffuser, which extends upward significantly. Its upper section is honeycombed, while its lower section houses two large, oval tailpipes. The tail lights, which are backed by a black CFRP panel, are rectangular in form – another quattro reference. The luggage space, which is reinforced by a large cross bar stiffener, offers 300 litres of cargo capacity.

Precise design details round out the dynamic look of the Audi Sport quattro laserlight concept. The sill extensions are made of CFRP, the door handles electrically extend from the door when they detect the approach of a hand. The centre locking wheels have a five twin-spoke design.

Article source: www.audi.co.uk

Airbags

Adaptive technology improves on the original airbag concept significantly. In the event of a collision, the level of impact and the position of the seat are considered and the deployment force of the airbag is adjusted accordingly. Front and side airbags for both the driver and front passenger are available as standard across all A5 and S5 models.

Seat belts

If there’s a head-on collision, the three-point inertia reel seat belts tighten to strap you to your seat more securely, limiting excessive movement caused by momentum.

Audi Backguard head restraints

The Audi Backguard system is designed into the body of the seat and counteracts the dangers of whiplash injuries to the neck and head in the event of a rear-end collision. 

Article source: www.audi.co.uk

When you decelerate, the energy created is lost. Brake energy recuperation recycles this energy to lighten the load on your engine. It can reduce fuel consumption by up to 3%.

When you’re coasting or braking, the car’s alternator generates energy. Brake energy recuperation allows this energy to be stored. When you accelerate or drive at a constant speed this stored energy is used so less energy is wasted in driving the alternator. This lowers fuel consumption and CO2 emissions.

Article source: www.audi.co.uk

Audi winter tyres are specially developed for safer winter driving, not just on snow and ice, but in all types of cold weather. When temperatures fall below 7°C winter tyres can make a difference in handling, and can cut stopping distances by as much as 20%*. Our winter wheels include both tyres and alloys, so it’s even easier to make the switch. Safe driving doesn’t stop once winter starts.

*Source www.tyresafe.org.

Article source: www.audi.co.uk

Three-box version of 300PS S3 joins more familiar S3 and S3 Sportback variants as final S3 Cabriolet model waits in the wings

  • Totally new 2.0 TFSI engine with turbocharging and direct injection
  • Ample power and minimal consumption: 300PS and 380 Nm, but also up to 40.9mpg
  • 0 to 62mph in 4.9 seconds, governed 155mph top speed, combined MPG 40.9, CO2 159g/km (with S tronic transmission)
  • S sports suspension and Audi magnetic ride as standard
  • Available to order now priced from £33,240 OTR - first deliveries in March 2014

Opportunities to savour 300PS in a compact, quattro all-wheel-driven Audi will soon be fourfold as the new S3 Saloon joins its three-door and five-door Sportback counterparts and the new S3 Cabriolet waits in the wings. The latest ‘three-box’ version of the sub-five-second-sprinting, 155mph addition to the Audi S quattro Series is now available to order priced from £33,240 OTR, and first examples will reach the UK in March 2014.

A brand new long-stroke 2.0-litre TFSI engine which shares only its 1,984cc displacement with its predecessor is at the heart of the new S3 Saloon. Peak power is available at 5,500rpm, and peak torque between 1,800 and 5,500 rpm, and when linked to the S tronic twin-clutch transmission the S3 Saloon can use these to deliver a 4.9-second sprint to 62mph on the way to a governed 155mph top speed (5.3 seconds with the manual transmission). Combined fuel economy stands at 40.9mpg (manual 40.4mpg).

The powerful four-cylinder engine bristles with new technologies which help to push the S3’s boundaries in terms of both output and economy. These include the use of both direct and indirect injection, the integration of the exhaust manifold into the cylinder head and the use of innovative thermal management for faster warm-up. Two balancer shafts rotating at twice the speed of the crankshaft optimise refinement, but thanks to an electromechanical actuator in the bulkhead the cabin is filled with just the right amount of sound, with just the right sporting tone. The exhaust system also includes a sound flap that opens at certain engine speed ranges to give this even greater depth.

Article source: www.audi.co.uk