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Fifty years after its first domestic delivery Audi UK has registered an A3 Sportback plug-in hybrid as its two-millionth car sale

· First Audi model codenamed F103 reached the UK in 1965, when the brand sold just 32 cars

· Two millionth car sold by the UK importer is an A3 Sportback e-tron plug-in hybrid

· Sales success achieved through more than two decades of strong and virtually unbroken growth - 2014 was no exception with a record 158,987 sales

When just 32 cars bearing the four rings found homes in the UK in 1965, it would have seemed improbable that an incredible two million more would follow, but this major milestone has today been reached by Audi UK almost fifty years later.

The first four-ringed car sold to a UK customer was a ‘compact executive’ in a model range of just one, internally codenamed the F103 and publicly known simply as ‘The Audi’. It was to be the springboard for a range that in 2015 numbers some 51 model types ranging from subcompact city cars to ten-cylinder supercars, and which has recently welcomed the A3 Sportback e-tron, the brand’s first ever plug-in hybrid and the two millionth car to be handed over to a UK customer.

As parent company Audi AG edges ever closer to selling two million cars globally in a single year – around 1,741,000 cars were delivered to customers worldwide in 2014 – its UK importer has just cumulatively broken through the two million barrier buoyed by more than two decades of recession-resistant sales strength, during which time its trajectory has been upward in all but three years. From a base of just 14,344 cars in 1991, the brand exceeded 100,000 annual sales for the first time in 2007, and in 2014 posted a total of 158,987 deliveries.

Director of Audi UK André Konsbruck marked the momentous occasion by saying: “It’s hugely gratifying for the team in the UK to reach this significant milestone in the brand’s history in the UK, but it’s the contributory figures lying behind the headline number which really speak volumes about our recent past and our future aspirations. Domestically the brand has risen from humble beginnings in the Sixties to become the leader in the premium segment, and the last two decades have delivered virtually constant, and in all but three years record-breaking, growth. These are really robust foundations on which we plan to build consistently and substantially with the help of an ever expanding portfolio of models.”

Ingolstadt born and bred

‘The Audi’ which projected the green shoots of this abundant growth was built by Auto Union AG, the conglomerate whose emblem contained a ring representing each of its four constituent companies Audi, DKW, Horch and Wanderer. It was assembled at the company’s Ingolstadt plant in Bavaria, Germany, which remains the headquarters of the modern day Audi brand to this day, and it was the first car to leave the production line with a four-stroke engine rather than the more commonplace two-stroke design. In terms of horsepower, the 1700cc engine produced 72PS, a fraction of the 570PS available in the most powerful production Audi to head the current range – the limited edition R8 LMX. Priced at £160,000 OTR, its 5.2-litre V10 powerplant is capable of propelling the supercar to 62mph in just 3.4 seconds and on to a top speed of 198mph.

Available as a two-door ‘coupé’, four-door saloon or estate, ‘The Audi’ was essentially the precursor to the Audi 80 and 90, which went on to form the conceptual basis of the A4, the compact executive saloon which sparked a revolution for the Audi brand in 1995 and began to decisively cement its position as a fully fledged member of the premium sector establishment.

Two million cars further down the line, the model that has posted the milestone for Audi UK combines a conventional 1.4-litre TFSI petrol engine with an electric motor to deliver the potential for up to 176mpg with CO2 emissions of just 37g/km.

The latest electric plug-in hybrid variant of the Audi A3, which was crowned World Car of the Year in 2014, can run exclusively on electric power for up to 31 miles at speeds of up to 80mph, or can be powered by petrol combustion alone. When the two power sources are combined, an overall operating range of up to 584 miles is possible. The battery powering the electric motor can be charged by plugging the A3 Sportback e-tron into a home wallbox for as little as two hours and fifteen minutes.

Article source: www.audi.co.uk

How Audi Cam works

1. Your Audi trained technician carries out a free health check.

2. Work required will be captured on film for your attention.

3. We'll text you a secure PIN and email you a link to the film.

4. The technician then will explain to you the work that we recommend needs doing.

5. If you want to proceed, you can simply authorise the job there and then, with confidence.

Article source: www.audi.co.uk

Audi ceramic brakes offer outstanding deceleration rates, long service life, light weight and sporty looks.

Audi ceramic brake discs are made from carbon-fibre-reinforced ceramics. This type of material composition is a so-called composite ceramic material. Its base material is silicon carbide, which is extremely hard and highly resistant to wear and has a crystalline structure similar to a diamond. High-strength carbon fibres are embedded in the structure, and these prove an effective means of absorbing the stresses which occur in the material. 

The sophisticated geometry of the cooling channels in the ventilated brake discs provide for outstanding brake disc cooling. Compared to steel brake discs of an identical design, the service life is much longer (under the same operating conditions) due to the high resistance to wear. The result is a high-performance brake system made of carbon-fibre-reinforced ceramic material which is especially well suited for high loads. 

The special material characteristics of the composite ceramics and the high-performance configuration mean certain brake noises specific to ceramic brakes could occur at walking pace. When wet or exposed to road salts (e.g. after going through a car wash, overnight dew, etc.) the braking effect may correspond to that of a conventional brake system. This reduced braking effect will be noticeable to the driver as they will already have become accustomed to the high braking standards of the ceramic brake system – greater pedal pressure can compensate for this.

Article source: www.audi.co.uk

Triple triumph for Audi at the high-profile What Car? Awards ceremony 

• Audi TT named Coupé of the Year in the 2015 What Car? Awards
• Plug-in hybrid A3 Sportback e-tron wins Electric Car of the Year
• For the second consecutive year, the A3 Cabriolet secures the Convertible Car category
• Audi A7 Sportback 3.0 TDI ultra SE Executive and the A3 Sportback 1.4 TFSI SE also commended as 'best buys' in their respective categories

Reaffirming its status as an enduring What Car? favourite, the Audi TT in its recently launched, all-new form, has once again been crowned Coupé of the Year in the respected magazine’s annual awards. Equally importantly, two new variations on the theme of the A3, itself a winner of the overall Car of the Year Award in 2013, have also secured important category victories – the A3 Cabriolet dominates its class for a second successive year, and on its debut entry the new A3 Sportback e-tron plug-in hybrid proves its mettle by taking on and beating critically acclaimed EV contenders to the title of Electric Car of the Year.

In its explanatory account covering the winning Audi models, the experienced judges on the What Car? editorial team dub the A3 Sportback e-tron a 'no-brainer for business users', refer to the A3 Cabriolet as 'one of the best open-tops for driving thrills' and describe the TT as a 'fabulous ownership proposition', featuring 'one of the finest cabins of any car'.

The 2015 Coupe of the Year – specifically the TT 2.0 TFSI Sport - is the latest in a long line of Audi TTs favoured as What Car? winners, dating back to the revolutionary first generation car, which wowed the judges back in 2001. The TT has been nominated in every one of the past eight years, and has won the category outright in all but one.

Explaining the decision to continue the TT’s amazing run of success for yet another year, What Car? Editor Jim Holder said: "The new TT follows in the footsteps of its predecessor, winning our Coupé of the Year Award at the first time of asking. It does so by a big margin, because while there are plenty of sleek and slinky-looking offerings in this market, they all demand some form of compromise from you – either in the way they drive, how easy they are to live with or how much they cost to buy and run. All except the TT. In fact, it’s so good, we wouldn’t bet against it winning this award for years to come."

UK deliveries of the new TT are already in progress, and in addition to the 230 PS 2.0 TFSI, the new ' ultra' model also makes its debut. Its 2.0 TDI engine produces 184 PS and 380Nm of torque, and a combined MPG figure of 67.3 is possible in line with CO2 emissions of just 110g/km. Prices for the TT range start from £29,770 OTR in Sport specification, rising to £40,270 OTR for the formidable 310PS TTS Coupé.

A3 range maintains its winning streak

Singling out the 150 PS 1.4 TFSI version of the A3 Cabriolet Sport with fuel-saving Cylinder-on Demand technology as its specific winner, the What Car? team praises its thriftiness and its "precise steering, performance and hushed refinement". An interior that "exudes class" with "cabin quality you’d expect on soft-tops twice the price" is also complimented, and in summary the A3 is lauded as "still the best open-top you can buy." Prices start at £26,085 OTR for SE models - comprehensive Sport and S line specifications complete the line-up.

Sharing the limelight with its premium compact counterpart, the A3 Sportback e-tron "mixes the many merits of the A3 with even more incentive for company car buyers to make electric driving more accessible" according to the judging panel. Both are available to order in the UK now, and first customer deliveries of the A3 Sportback e-tron are due this month. Priced from £29,950, the first series plug-in hybrid in the Audi range offers the potential for up to 176mpg on a full charge can travel for up to 31 miles using electric propulsion alone before the 1.4 TFSI petrol engine intervenes. Overall, a range of over 580 miles is attainable on a full charge and a tank of fuel.

Audi 'Best Buys'

In addition to the outright accolades, two more Audi models received price point plaudits – in the 'more than £35,000 category', the new A7 Sportback 3.0 TDI ultra SE Executive earned a commendation in the Executive Car class and in the Family Car sector the A3 Sportback 1.4 TFSI SE was rated as the pick of the bunch in the more than £20,000 bracket.

Commenting on the outstanding result for Audi UK, Director Andre Konsbruck said: “I am absolutely delighted not only with the quantity of wins Audi has secured in the eyes of What Car? this year, but also in the quality of those wins. The all-new TT and A3 Cabriolet are of course prime examples of state-of-the-art Vorsprung durch Technik, with all the emphasis on definitive design and build and advanced technology that this entails, but it’s the recognition for the new A3 e-tron in the face of such heralded competition which is the crowning achievement for me. It emphasises for me that wrapping the future in a familiar package that demands no compromises is the right way to travel at this stage."

Article source: www.audi.co.uk