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If Italy is known as the land of style, then Milan is without doubt the world capital of design. The annual Milan Design Week serves as incontrovertible proof that the northern Italian metropolis is justified in holding this title. This year, from June 6 to 13, the international design community will present products and ideas for shaping the design of the present and future. Audi will be there for the ninth time, this year showing its vision of the mobility of the future.

Audi will exhibit its brand essence of living progress at Piazza Cordusio in the heart of downtown Milan. There, the House of Progress in the historical Medelan building will set the stage on which Audi will present nothing less than its vision of the mobility of the future and society itself. The House of Progress will also be the venue for panel discussions and addresses during the week of the trade fair that explore ways to achieve sustainability.

More than pretty shapes: Design and the important issues of the day

After all, sustainability is of the most urgent tasks facing the world, a responsibility that Audi accepts. So, panel discussions at the House of Progress will discuss issues of, among other things, how people can live sustainably, what design has to do with it, and the role that Audi can play. Inspiring ideas, for example pertaining to materiality, will be presented by Tiziana Mauri, Head of Color & Trim at AUDI AG. So says Audi Head Designer Marc Lichte: “I can’t imagine a more suitable place than the Milan Design Week to show the diverse way that design impacts each and every area of our lives. Only here does modern design meet traditional craftsmanship – and Italian elegance, international influences.”

Two concept cars on display in Italy for the first time

Reduced design that speaks an aesthetic design language and an atmosphere focused on people are embodied by the two concept vehicles that Audi will present in Italy for the first time: the Audi grandsphere concept and the Audi A6 Avant e-tron concept.

The spacious 5.35-meter-long Audi grandsphere concept sedan combines elegance, entertainment, and automated driving, while the A6 Avant e-tron concept opens a window onto Audi’s future electrically powered A6 Luxury Class.

Audi cooperates with furniture manufacturer Poliform

Hardly any other company on the design scene shares this philosophy as much as furniture manufacturer Poliform. Founded in Italy, the company sets uncompromisingly high standards in aesthetics and quality. As a result, it has risen to become one of the most influential companies in the industry worldwide – so it is only logical that Audi and Poliform should cooperate at Milan Design Week: Under the name “Audi x Poliform – Vision of a mobile private sphere”, the furniture manufacturer will offer a virtual presentation of its interior design for the Audi urbanspere concept. Featuring the most spacious interior of any Audi model to date, the concept car has been designed with the involvement of potential customers in China and their wishes for urban metropolitan centers around the globe.

Shuttle service in Basel and Weil am Rhein

Directly after the Milano Design Week Audi is providing the shuttle service to two additional events that will take place at the Rhine knee parallel to Milan Design Week, namely the international exhibition Design Miami in Basel from June 14 to 19 and Vitra Summer Night in Weil am Rhein on June 15. Thanks to the Audi shuttle service, VIP customers of Design Miami Basel can transfer easily between the two event locations. The renowned Vitra Design Museum is also slated to become an Audi cooperation partner for the strategic brand field of design.

Article source: www.audi-mediacenter.com

Audi is integrating Apple Music, a premium music streaming subscription service, directly into select models. Adding Apple Music into the infotainment system gives users the ability to access their subscription directly and intuitively from the Multi-Media Interface (MMI) screen using in-car internet data. This seamless integration allows Apple Music subscribers to find their favorite music and discover even more new music.

The new Apple Music integration allows customers to access their personal Apple Music account directly from the Audi infotainment system, with no bluetooth or USB required. After linking an active subscription to the vehicle, Apple Music subscribers can access Apple Music’s full catalog of 90 million songs, and tens of thousands of playlists, including hundreds of new mood and activity playlists, personalized mixes, and genre stations – all ad-free.

“Integrating Apple Music into the Audio infotainment system marks the next step in the collaboration between Audi and Apple,” said Christiane Zorn, Head of Product Marketing at Audi. “For our customers, it means that we are offering them direct access to their own personalized listening experience. This is our understanding of a premium digital in-car experience. At Audi we are systematically driving the digitalization of the vehicle and we are convinced that the interior is increasingly developing into a third living space”.

Over-the-air updates also available for vehicles already on the road

The Apple Music integration will be included in nearly all Audi vehicles in Europe, North America and Japan starting with the 2022 model year. The integration will be conveniently rolled out to vehicles already on the road via an automatic over-the-air update.

To activate Apple Music, customers simply need to open the app in their Audi’s infotainment system and follow the on-screen instructions to log in with the Apple ID they use for Apple Music. To finish the setup process, they simply need to enter a verification code that is sent to their phone. For Audi owners in Europe, cellular data streaming costs incurred are conveniently billed via a data package available from Cubic Telecom. The first three gigabytes are free of charge. Audi vehicles also come with Apple CarPlay support. Drivers can connect their iPhone wirelessly (or via USB) and get directions optimized for traffic, make calls, send and receive messages and listen to music simply by tapping the touchscreen display or using Siri voice control.

Apple Music turns an Audi into a concert hall on wheels

Thanks to the integration of Apple Music, the vehicle not only becomes a hub for streaming entertainment, but also a concert hall on wheels thanks to its sophisticated audio architecture ‒ and the passengers feel like they’re sitting right in the middle of it all. This is because Audi creates a tailor-made acoustic experience for each model, and digital signal processing delivers a well-balanced sound. For example, the signals from the speakers can be controlled with an individual time offset and thus reach the listener simultaneously. Sound design goes even further to create the ultimate acoustic experience. This is where the Audi sound developers adjust the frequency response to create the typical, but still subjective, Audi sound. Audi has been working with Bang & Olufsen in this context for many years, which has resulted in the development of some exceptional sound systems, such as the B&O Premium Sound System with 3D sound in the Audi e-tron GT1. Here, 16 speakers including 3D sound speakers, a center speaker, and a subwoofer deliver impressive audio.

Article source: https://www.audi-mediacenter.com/en/press-releases/audi-adds-apple-music-to-a-wide-range-of-its-models-14666

In the course of some proverbial fine-tuning, Audi Sport GmbH is increasing the sportiness of the Audi RS 4 Avant and Audi RS 5. The new competition package is bursting with extras that both sharpen the cars’ appearance and make for a more emotional driving experience. With its optional coilover suspension (RS sport suspension pro), the competition plus package boasts a maximum in dynamics and driving fun while not compromising its top suitability for everyday use. Sometimes less is more: Reduced insulation between the engine compartment and the interior means the RS 4 Avant and RS 5 will thrill customers with an exciting, next-level sound experience. The potent biturbo V6 has 331 kW (450 PS) of power and a torque of 600 newton meters from 1,900 to 5,000 rpm. The Audi RS 4 Avant and RS 5 with the competition packages will be available from dealers starting July. Prices start at 7.875 euros for the competition package and 11,875 euros for the competition plus package.

Next-level sportiness

Despite its focus on increased driving fun, the RS sport suspension pro offers manually adjustable coilover suspension for an ideal spread between comfort and performance. Thanks to this, even longer distances can be covered comfortably with all available assistance systems and without any limitations. Customers who choose this coilover suspension will receive their RS 4 Avant or RS 5 ex factory with a ride height that is 10 mm lower than standard RS models. Plus, customers can manually lower the ride height by an additional 10 mm for an overall ride height that is 20 mm lower than the series standard. A higher spring rate, three-way adjustable dampers, and stiffer stabilizers heighten the general driving experience and help shorten lap times. The upshot: Customers profit from more precise and more agile handling. Both competition packages also feature an increased maximum speed of 290 km/h.

The Audi RS 4 Avant with the competition plus package goes from 0 to 100 km/h in 3.9 seconds, an improvement of 0.2 seconds over the series standard. The Audi RS 5 Coupé or RS 5 Sportback does the sprint in 3.8 seconds, an improvement of 0.1 seconds.

The dynamic steering ratio is fixed at a ratio of 1:13.1. With all these enhancements, Audi Sport GmbH has created unerring handling and even greater tracking. The enhanced quattro sport differential ensures an increased degree of agility and driving fun – especially in the “dynamic” driving mode. A new data set in the control unit with changed parameters switches the emphasis to the rear. Moreover, the updated software in the transmission control unit, only in combination with the competition packages, makes for reduced shifting times and a noticeably increased spread between the various driving modes. For their part, the heightened dynamics necessitate an increase in negative acceleration. In combination with the Pirelli P Zero Corsa, a newly tuned ABS software, and the RS ceramic brake system, the brake path is up to two meters shorter when braking from 100 km/h.

Developed specially for the competition packages, Audi Sport GmbH is presenting the new RS sports exhaust system plus with tailpipes in matte black. This results in a more intense sound pattern, not only through the exhaust system itself, but especially due to the reduced insulation between the engine compartment and interior, a modification that also lessens the car’s weight by about eight kilograms. Fine-tuning to the engine control unit software makes for tighter load changes in S mode when the “dynamic” drive select is active – further increasing the emotionality.

A re-enhanced look

Both the competition and competition plus packages boast attractive innovations in the interior: The seat side panels gleam in Piano Black. An optional Dinamica / Pearl Nappa combination upgrade is available for the standard RS sort seats. The Dinamica material is made of 45 percent recycled PET fibers; about 215 grams of PET fibers are processed per seat. The four rings on the hood and the trunk lid as well as the model lettering underscore the sporty character with their glossy black finish. For the first time for the RS 4 and RS 5, the exterior now comes in a matching crystal effect Sebring Black finish. Customers who want to further highlight the sporty look of their RS 4 Avant or RS 5 can purchase high-sheen competition wheels in Phantom Black. For an additional charge by request, Audi will combine the 20” fully milled wheels with the Pirelli P Zero Corsa high-performance tires that were designed both for the road and the racetrack. Matrix LED headlights are standard on the Audi RS 5; they illuminate the road with laser light. The competition Trim package rounds out the Audi RS 4 Avant and Audi RS 5 with the exclusive Carbon Matte Optics Package, with components including the exterior mirrors, front blade, and side flaps as well as the sill extension and rear diffuser trim come in sporty Carbon matte; all other components shine in black.

For an additional charge, Audi optionally provides the package in exclusive Glossy Carbon. As an exclusive alternative for the competition packages, the package also comes in Carbon matte.

Pricing

The Audi RS Avant is available starting at 86,000 euros; the Audi RS 5 Coupé and RS 5 Sportback each start at 87,000 euros. As mentioned at the outset, the competition package costs 7,875 euros; the competition plus package, 11,875 euros.

Article source: https://www.audi-mediacenter.com/en/press-releases/heightened-emotions-the-new-competition-packages-for-the-audi-rs-4-avant-and-audi-rs-5-14657

The futuristic Audi RS Q e-tron was one of the stars at the FUTURE MOVES New Mobility Summit as part of the OMR Festival in Hamburg on Tuesday. With a spectacular trip from the container port to the exhibition center, Swedish Audi driver Mattias Ekström and his co-driver Emil Bergkvist generated a lot of excitement in the run-up to the event.

The OMR Festival is Europe’s largest event for digital marketing and technology, which is taking place again this year for the first time after a two-year break due to the pandemic. All of the hotel rooms in Hamburg are fully booked and the organizers expect around 70,000 visitors. New to the program is a congress on the future of mobility – a perfect stage for the Audi RS Q e-tron with its futuristic technology and absolute eye-catching appearance in the conference hall.

Mattias Ekström and Emil Bergkvist did not miss the opportunity to arrive in the Audi RS Q e-tron at the exhibition’s entrance at the foot of Hamburg’s TV tower. This was preceded by a much-noticed trip through the Hanseatic city that began at the container port and took the Audi duo past many hotspots and attractions on route to the exhibition center. Constant companions: an Audi film crew and countless cell phones from amazed pedestrians, which were pulled out wherever the innovative desert rally prototype appeared.

“I call it the e-tron mobile moments,” said Mattias Ekström after the tour in Hamburg. “Our car is simply made for campaigns like this. It inspires people and shows that electric cars are not only useful, but also fascinating and lots of fun. Even though it was a very exhausting day for us, I wish that days like today happened more often.”

Co-driver Emil Bergkvist was in Hamburg for the first time and was enthusiastic about the Hanseatic city: “I had already heard a lot about the city and what I saw fascinated me. It was an unusual way for a city tour, but I enjoyed it very much. Seeing the people’s faces when we suddenly appeared in our futuristic car was a lot of fun.”

Development engineer Arnau Niubó Bosch from Audi Sport accompanied the trip through Hamburg and patiently answered all of the congress visitors’ questions about the technology of the Audi RS Q e-tron at the FUTURE MOVES on Tuesday. The innovative electric drivetrain with a high-voltage battery and energy converter pushes the limits of what is possible. It made its debut at the Dakar Rally in January and impressed with four stage victories. In March, the rally car achieved its first overall victory at the Abu Dhabi Desert Challenge. Audi Sport in Neuburg an der Donau is currently developing an updated version of the car for the 2023 Dakar Rally.

Article source: https://www.audi-mediacenter.com/en/press-releases/the-audi-rs-q-e-tron-rocks-hamburg-14665

Safety and customer satisfaction come first at Audi. They are part and parcel of the success of the company with the four rings. In that context, light technology is steadily growing more important and creating a wider range of possibilities and perspectives, from added safety for the driver, to external communication and individualization. Systematic light digitization is making all of this possible. It is particularly visible in the new Audi A8: the forward-looking Digital Matrix LED headlights and digital OLED rear lights raise the customer experience to a whole new level: for the first time in any Audi model, light is completely digitized. The car can be individualized even further through its digital OLED rear lights. The Digital Matrix LED headlights also include three new functions: advanced traffic information, a lane light with direction indicator lights on highways, and an orientation light on country roads. These features not only demonstrate Audi’s “Vorsprung durch Technik,” they also add value.

“Lighting technology and lighting design have been success factors for our brand for decades, becoming a key area for Audi. This has allowed us to continue setting new benchmarks in the automotive industry,” explains Oliver Hoffmann, board member for Technical Development. “The digitization of lighting enables us to offer completely new functions that we can use to increase safety again significantly. For example, in combining the digital OLED taillights with proximity indication, we can communicate with the outside world depending on the situation. In addition, this taillight technology enables our customers to select their taillight signature via the MMI for the first time – something that is only available from Audi.”

New number one and number two functions in the Digital Matrix LED: the orientation light on country roads and the lane light with direction indicator lights

We’ve all been there: it’s dark and there is a lot happening on the highway at night. The lane light with the orientation light is extremely helpful in a situation like that. It illuminates the car’s own lane, helping the driver focus on driving events. The integrated position marking from the orientation light – darkened arrows in a kind of “carpet of light” known as the lane light – predictively indicates the Audi vehicle’s position between the lane markers, encouraging safe driving in the center of the lane. With its focus on the car’s own lane markers, the lane light with the orientation light on the highway helps, for example, in narrow lanes around construction sites: the illumination is deliberately restricted to the car’s lane and not the lanes of the construction site in order to optimally center the driver’s focus on the road. Now that the headlight has been digitized, this orientation light is also available independently of the lane light on country roads, which is a new feature. That is the first new function that is made possible in additional driving situations due to digital light technology.

Back to the highway: during lane changes, the lane light brightly illuminates both lane markers, while the orientation light indicates the car’s exact position in the lane to give the driver the most support. That is where the second new function comes into play: the direction indicator lights in the lane light. With the blinkers activated, the Digital Matrix LED headlights create a dynamic blinking area on the appropriate side of the lane light. That way, the lane light reiterates and intensifies the signal from the direction indicator lights on the road in front. This means that additional, clear information about the upcoming lane change goes out to traffic in the immediate vicinity. That is one way that Audi is making driving safer for everyone on the road, particularly in heavy traffic. While driving with low beams through curves, in cities, or on highways and when driving with high beams, the still greater precision that light digitization brings makes driving even safer for other road users because it makes it possible to mask oncoming traffic as well as cars that are on the road ahead far more precisely.

New function number three: advanced traffic information

Despite warnings about possible accidents or breakdowns being already available as images via the MMI via data provided by HERE maps, the Digital Matrix LED headlights, including DMD technology – see the explanation below – offer another level of reliability. Apart from a display in the digital instrument panel, the headlights now project a warning indicator on the road in front of the car for about three seconds. A triangle with an exclamation mark inside it is projected from the steering wheel. This means that the driver can keep looking forward on the road and it enables the fastest response time possible in the event of an accident or breakdown in upcoming traffic.

Good to know: there is a new technology with the acronym DMD behind the digitization of the Matrix LED headlights. That stands for digital micromirror device and it has previously been used in video projectors. At its core, is a small chip with around 1.3 million micromirrors, with edges that are a few thousandths of a millimeter long. Using electrostatic fields, each and every one of them can be angled up to 5,000 times a second. Depending on the setting, the LED light is either directed onto the road via the lenses or absorbed for the purpose of masking. That means the light is not a static beam anymore. Instead, it is like a continuously regenerating video image.